Verizon SBDR: Know Your Audience: Build Your Marketing Personas

Stop guessing and start targeting the right people. This is a hands-on, working session (not a lecture on market research or a webinar) designed to help you create detailed, actionable marketing personas. You will work directly with a marketing expert in a small classroom and use a provided framework to define your ideal customers. The session provides expert assistance in creating 1-3 marketing personas.